Branding by Niora

  ✨SERIES: The Feeling Behind the Brand 🧍🏽‍♀️SKIMS — The Feeling of Being Seen In a space where fashion and beauty have historically told people how they  should  look,  SKIMS  does something different.  It doesn’t start with the ideal. It starts with the person. SKIMS isn’t just selling shapewear. It’s selling the feeling of being seen. Built Around Real People, Not Just Products A lot of brands talk about inclusivity. SKIMS builds from it. From extended sizing to diverse campaign casting, the brand doesn’t feel like it’s adding people in, it feels like it was built with them in mind from the start. And that difference is noticeable. Because when people feel considered, they don’t just engage with a brand. They connect with it. More Than Fit, It’s Understanding Yes, SKIMS focuses on fit. But what makes it stand out is what that fit represents. It’s not about changing your body. It’s about working with it. That shift, from shaping to supporting, changes h...

  🌊 What If Rhode Was the First Thing You Pack?  What if  Rhode  leaned into that instinct—not as skincare you plan around, but as something that simply comes with you? A Product That Moves Beauty has always been tied to place: the bathroom mirror, the vanity, the perfectly lit routine. But real life rarely happens there. It happens in motion—in the backseat of a car, at an airport gate minutes before boarding, or sitting in a beach chair with the sun already hitting your skin. What if Rhode stopped centering where beauty starts and instead showed where life actually happens? Apply. Toss. Go. The moment is simple and repeatable. You’re somewhere—somewhere good. You pull out your lip treatment, apply it quickly without overthinking, and toss it back into your bag. Then you’re gone. Running into the ocean, getting up to leave, walking into whatever comes next. The product isn’t the focus; it’s just part of the rhythm. Different Places, Same Habit Zoom out, and that sa...